02/09/2026

SEMICON Taiwan 2026 - Newco

Newco Branding for SEMICON Taiwan 2026

Exhibition Visual Identity

Brand Collateral

Services

Logo Design & Branding Animation

Branding

Client

Chain Sun / NEWCO

SEMICON Taiwan - Chain Sun

We created a brand identity animation and their newly designed logo for Chain Sun, which debuted at the SEMICON Taiwan 2025 exhibition.

We don't just supply the part. We improve the process.

Precision starts before the first cut.

Every dimension is measured.
Every variable is controlled.

We translated this philosophy into a visual system built around circles, trajectories, data and light.

Circle → Connection → System → NEWCO

Starting from the precision manufacturing of rings, NEWCO extends beyond the component itself—into processes, data, and integrated systems. The Circle represents the foundation of precision; Process represents continuous improvement; and System brings technology, data, and services together as one. Ultimately, these capabilities converge at NEWCO, transforming a single component into a complete manufacturing solution.

Making the invisible visible.

Manufacturing is built on processes that are rarely visible to the outside world.

We translated these invisible connections into dynamic trajectories of light, allowing the exhibition space to become a physical representation of NEWCO's philosophy.

Beyond the Part

Improving the process means looking beyond the component itself.

By connecting precision manufacturing with data-driven process optimization, NEWCO extends its role from component supplier to long-term process partner.

Brand Collateral

One System, Every Touchpoint.

The visual language developed for the exhibition was extended into NEWCO's brand collateral, creating a consistent identity across physical touchpoint